Social media: more about Psychology and Sociology than it is about Technology.


'Social media is more about Psychology and Sociology than it is about Technology.'

Social media has gained astounding worldwide growth and popularity. Technological innovations has transformed media and its role in the lives of infants and young children. Over the years, more and more children, even in economically challenged households are using digital technologies to access social media, on a daily basis and continue to be the target of intense marketing. Research in this field has declared that such sites are impacting the lives of the youth greatly. There are both positive as well as negative impacts.

Positive impact:

Well, social media helps the youth and any other user to keep themselves updated about what is happening around them and besides that it also helps the youth to stay connected and interact with each other even if they are miles apart. In addition, social media provides the youth a platform where they can create groups and pages based on their common discipline and end up building connections and opportunities for their career. After conducting few interviews it has been found out that social media has become an integral part of their lifestyle.

Negative impact:

Social media leads to a kind of social isolation. As children spend more time on such sites, to connect 'virtually', they miss out on 'real' interactions. Research says that this can bring about a lot of emotional, psychological, physical and mental problems like anxiety, depression and somatic complaints. Media also affects the youth by shaping what they do and what they believe through adaptation and imitation. Psychological reports have suggested that sustained exposure produces both short term as well as long term physiological arousal along with aggressive thoughts and behaviors. In fact, violent contents can encourage anti-social attitudes. Cyber-bullying is one of the major problems. Increased use of social media can increase the chances of being a victim of online bullying.

Social networking clearly portrays both positive and negative effects on the youth.

Thus, this can lead to a host of negative mental health issues. So, one can say: social media- an initiative that was conceived positively, unfortunately, tends to have more negative impacts.

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